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I’d Rather Cycle

Cookie Policy

Last updated: 26 October 2026.

This page explains the cookies I’d Rather Cycle (idrathercycle.org) uses. It sits alongside our privacy policy.

What cookies are

Cookies are small text files a website can store in your browser, for example to remember a setting between pages. Some are essential for a site to work; others are used for things like analytics or advertising and need your consent.

If you visit from the UK, the European Economic Area or Switzerland, you are asked through Google’s consent message, a consent tool registered with the IAB Europe Transparency and Consent Framework (CMP ID 300). You can consent, refuse, or use Manage options to choose purpose by purpose and partner by partner.

Everywhere else, our own banner offers Accept all or Reject non-essential.

Either way, nothing non-essential is stored in your browser until you have made a choice, and refusing is a real choice: the site works exactly the same.

Cookies we always set

These are set whatever you choose, because they are strictly necessary to remember that choice:

  • irc_consent — a first-party cookie that records your choice (everything, or essential only), so you are not asked again on every page. It lasts about six months and contains nothing that identifies you.
  • FCCDCF — UK, EEA and Switzerland only: set by Google’s consent message, on this site’s domain, to store the choices you made in it. It lasts about 13 months. The message also keeps some of its settings in your browser’s local storage.

Analytics without cookies

We count visits with Cloudflare Web Analytics, which deliberately sets no cookies and does not track you across other sites. It runs whether or not you accept, because it needs neither cookies nor your consent to count a page view.

Google Analytics also loads on every page, but until you accept it runs in Google’s consent-denied mode: it sets no cookies and sends only an anonymous, cookieless ping. Nothing on this site is stored in your browser for analytics unless you say yes.

Cookies set only if you accept

If you accept, these can be set:

  • _ga and _ga_QB6D9WJ715 — Google Analytics. They give your browser a random identifier so repeat visits can be recognised as the same person, and they last about 400 days.
  • Microsoft Clarity loads from your next page view onwards. It records how you use a page — scrolling, clicks, mouse movement — and sends that session to Microsoft so we can see where the site is confusing. It sets two cookies, _clck and _clsk.
  • Advertising cookies from Google and, in the UK, EEA and Switzerland, from the advertising partners listed in the consent message. They are used to show ads, limit how often you see the same one, measure them and, if you allowed it, personalise them.

Advertising

The site carries Google AdSense code, so that adverts from Google can appear on its pages and help cover its running costs.

Third-party vendors, including Google, use cookies to serve ads based on a visitor’s prior visits to this website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the internet. On this site that only happens if you have agreed to it: if you refuse, you will only see non-personalised ads.

You can opt out of personalised advertising from Google in Google’s Ads Settings, and from many other advertising companies at aboutads.info. Google explains how it uses information from sites that use its services at policies.google.com.

Managing your choice

You can change your mind at any time with the Privacy and cookie settings link at the bottom of every page. In the UK, EEA and Switzerland it reopens Google’s consent message, where you can withdraw consent; elsewhere it shows our banner again.

You can also clear cookies for this site in your browser at any time, which will make the message or banner appear again, and most browsers let you block or delete cookies entirely through their settings.